Pricing
Price for value and protect your margin.
The premium tier that won the week
A small cleaning service almost never offered its best package. When it finally did, the surprise was who said yes.
Write a quote that wins the job
The same price can win or lose depending on how the quote is written. Clarity and speed close more work than a low number.
Find your price floor before you quote
Your floor is the number below which a job costs you money to do. Know it cold, and you will never quote blind again.
Stop discounting by default
A reflex discount trains clients to always ask for one. Trade a lower price for something you get back instead.
Raise your prices without losing your clients
A price rise handled with a little notice and a lot of calm keeps almost everyone. Here is how to do it cleanly.
Offer three options, not one
A single price is a yes-or-no. Three tiers turn the question into which one, and quietly lift your average sale.
Price the outcome, not the hour
Charging by the hour punishes you for getting fast and good. Price what the work is worth to the client instead.